Skip to main content
• Free Shipping over $99.99 •
  • Make an Appointment
  • Financing
  • Lifetime Diamond Upgrade
  • Blog
  • (770) 955-5995
  • Locations
    • ATLANTA SHOWROOM
    • KENNESAW SHOWROOM
    • SANDY SPRINGS SHOWROOM
  • Login
  • Wishlist
  • My Bag
D. Geller & Son Jewelers logo
  • Engagement & Wedding
    Build Your Ring
    Design Your Engagement RingStart with a DiamondLooking for Something Custom?
    Financing
    Financing Options
    Engagement Rings
    Shop All Engagement RingsSolitaireHaloThree-StoneReady-to-Ship
    Wedding Bands
    Ladies Wedding BandsMen’s Wedding Bands

    Explore All Engagement & Wedding
  • Diamonds
  • Jewelry(current)
    Rings
    Shop All RingsGemstone RingsWedding BandsAnniversary BandsStackable BandsDiamond Fashion Rings
    Earrings
    Shop All EarringsDiamond EarringsGemstone EarringsStud EarringsHoop EarringsGold EarringsPearl Earrings
    Bracelets
    Shop All BraceletsDiamond BraceletsGemstone BraceletsPearl BraceletsBanglesGold Bracelets
    Necklaces
    Shop All NecklacesDiamond NecklacesGemstone NecklacesGold NecklacesPearl NecklacesPendant NecklacesChainsReligious Necklaces
    Men’s Jewelry
    Shop All Men’s JewelryMen’s BraceletsMen’s NecklacesCuff LinksMoney ClipsTie ClipsMen’s Wedding BandsMen’s Fashion Rings

    Explore All Jewelry
  • Designers
    Ammara StoneNoam Carver AtelierTantalumBenchmarkNoam Carver Wedding Rings & StackablesArtCarvedNoam Carver Bridal
    Christopher DesignsCoast DiamondDilamaniFanaForgeImperial PearlsKirk Kara
    Michael MMidasNoam CarverRomance DiamondS. Kashi & SonsScott KayShy Creation
    Simon GTacoriUneekVerragio

    Designers
  • Gifts
    Gifts
    Shop All GiftsGifts for Her Under $550Personalized JewelryBest SellersGift Certificates
     

    Explore All Gifts
  • About Us
    About Us
    Our StoryMeet Our TeamTestimonialsJewelry EducationOur Services
    Connect with Us
    Upcoming EventsCommunity InvolvementDGS BlogSocial Media
    Why Choose DGS
    Military DiscountLaw Enforcement DiscountFirst Responders DiscountSpecial FinancingLifetime Diamond UpgradeFree Lifetime Cleaning

    Explore All About Us
  • Sale
  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

Search Loose Diamonds

Why Choose DGS
  • Our Story
  • Free Lifetime Cleaning
  • Services and Program
  • Special Financing
  • Testimonials
 
Shop D. Geller & Son
  • Engagement
  • Wedding Bands
  • Diamonds
  • Jewelry
  • Gifts
 
Connect With Us
  • Upcoming Events
  • Community Involvement
  • DGS Blog
  • Social Media
Follow Us
Hours
Monday - Friday:10:00am - 6:00pm
Saturday:10:00am - 5:00pm
Sunday:12:00pm - 5:00pm
ATLANTA
SHOWROOM
2955 Cobb Parkway SE, Suite 230
Atlanta, GA 30339
(770) 955-5995
Store Information
KENNESAW
SHOWROOM
840 Ernest Barrett Parkway, Suite 520
Kennesaw, GA 30144
(770) 955-5995
Store Information
SANDY SPRINGS
SHOWROOM
5975 Roswell Road, Suite B225
Sandy Springs, GA 30328
(770) 955-5995
Store Information

© 2023 D. Geller & Son Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.