discover why d. Geller & Son is "where atlanta gets engaged"
We've been Atlanta's trusted family jeweler since 1939, and we'd love to share our story with you.
it all started many generations ago
The Geller family represents 15 generations in the jewelry industry. In the late 1800's, David Geller worked as personal jeweler to Tsar Nicholas II in Russia, before immigrating to America at the turn of the century with his wife and their son, Dan Geller. Dan worked in the jewelry manufacturing houses of New York alongside his father and dozens of other jewelers, making just enough between the two of them to support their family.
Dan would go on to become a leader in the jewelry industry, counting many of the greatest jewelry and diamond icons in the world among his closest colleagues, including Harry Winston! Eventually, Dan would move himself and his wife, Eve, to Atlanta, where he would start his own operation, manufacturing and selling to local, independent jewelers around the city. Eve would tirelessly walk the streets of downtown Atlanta, offering special orders and taking in repairs, and Dan would carry out all the work himself.
Creating the Jewelry Business for the Southeast
By 1939, Dan had built the Southeast's first Jewelry wholesaler - D. Geller Manufacturing and Wholesale Jewelers. He employed nine on-the-road salesmen, and 15 bench jewelers working on Broad Street in downtown Atlanta. Dan had built a business from the ground-up that now sold jewelry to over 350 small businesses across the Southeast, and eventually became the South's first catalog showroom.
By 1960, Mike Geller was a 7-year-old jeweler's apprentice at D. Geller. He was a full-time employee by the age of 14. At 16, Mike was in charge of the entire manufacturing department, producing jewelry for independent stores all over the Southeast. Mike asked for a raise in 1974, and Dan instead added “& Son” to the company’s name.
One year later, Dan Geller passed, and Mike took over the business at the age of 23. Over the next decade, Mike would transition from a wholesale operation to a full retail store, moving away from downtown and onto Cobb Parkway.
a different kind of jeweler
Mike wanted to create a different kind of jewelry shopping experience for the Southeast, unlike what many had come to expect from shopping other retail jewelers. Mike understood that many jewelry buyers, especially young engagement ring shoppers, wanted something more comfortable, fun, and inviting. To accomplish that, he decided to build the D. Geller & Son showrooms founded on people first, while also building the largest selection of jewelry in Atlanta, spanning all budgets and all tastes. The showrooms were more about comfort and facilitating conversation; fun environments to create lifelong relationships.
Over time, Mike's way of showcasing his people and jewelry made the D. Geller & Son the number one destination for those getting engaged. D. Geller & Son eventually expanded into Kennesaw, then Sandy Springs, taking care to preserve their iconic place in the heart of the jewelry industry.
Mike’s son, Jonathan, followed in his footsteps, spending much of his childhood in the busy Cobb Parkway store in the 1990’s. He polished his first rings in elementary school, learned to set diamonds in middle school, and apprenticed as a jeweler throughout high school. Eventually, Jonathan commissioned as an Infantry Officer in the United States Army. He completed his service as a Captain in the 4th Infantry Division and returned to D. Geller full-time in 2022. Today, Jonathan can be found polishing rings, assisting customers, and wiping showcases… Mike is still the boss, after all.
the d. geller & son difference
Our inventory will always be curated, sold, repaired and maintained by educated, experienced, industry professionals. Our team, many of whom have been with D. Geller & Son for decades, is proud of the company's legacy, and honored to serve generations of our friends and neighbors around Atlanta.
We delight in providing a fun, relaxed environment for you to browse and shop comfortably from dozens of cases of fashion and bridal jewelry from a wide range of designers. We are prominent enough to maintain direct relationships with vendors, and small enough to provide the level of one-on-one care and service that only comes from a local, family-owned, small business. That means you get an unmatched selection of designer jewelry and loose diamonds, access to endless special order and fully custom jewelry options, but also a lifelong commitment from D. Geller & Son to care for you and your jewelry.
A diamond purchased from D. Geller & Son can be upgraded for the full purchase amount, for life! Cleaning, polishing, and appraisals on D. Geller & Son jewelry are free for life!
Come meet the D. Geller family in Atlanta, Sandy Springs, and Kennesaw, and see why, 83 years later, we’re still “Where Atlanta Gets Engaged!”