This month, D. Geller & Son turns 87! Being part of Atlanta’s story for nearly nine decades has been an incredible journey, and we’re so grateful to have spent it helping generations of families find jewelry they love. From our family to yours, we’re proud to offer beautiful jewelry at an affordable price, straight from the source.
A Little About Us:
In 1901, David Geller fled Russia for the United States and began working for a large jewelry manufacturer. He soon brought his son, Dan, into the trade, where Dan trained alongside some of the industry’s most respected jewelers, including Harry Winston and Julius Cohen. Before long, Dan’s siblings joined the family business as diamond setters and cutters. In 1939, Dan moved to Atlanta and began doing work for local jewelers. His wife soon joined him, handling everything from books and repairs to deliveries and special orders. She even walked the streets of Atlanta promoting their growing business and bringing in repairs, while Dan focused on the jewelry itself. What started small quickly became the Southeast’s first and largest catalog showroom, serving both the jewelry trade and the public. By the 1960s, the next generation was stepping in. Dan’s son, Mike, began learning the business as a child and was running the manufacturing department by his teens. In 1974, Dan officially added “& Son” to the name. When Dan passed away the following year, 23-year-old Mike took over the business. Under Mike, D. Geller & Son shifted from primarily wholesale and manufacturing into the retail jeweler it is today. The business continued to grow, eventually welcoming Mike’s son, Jonathan, and beginning a third generation of Gellers in the jewelry industry. More than 85 years after Dan arrived in Atlanta, D. Geller & Son remains a family business built on craftsmanship, personal service, and jewelry meant to be passed down for generations.
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From 1939 to Today: 9 Decades of Engagement Rings
1940s — Wartime Intricacy & Rose Gold
During the war years, engagement rings became more detailed and sentimental, with intricate designs and the warm glow of rose gold becoming especially popular.
1950s — The Classic Solitaire Returns
The 1950s brought back the timeless solitaire, putting the focus on one beautiful center diamond and a simple, classic setting.
1960s — Extravagance & Colored Gems
The ’60s were all about making a statement, with bigger, bolder designs and colorful gemstones adding a little more personality to engagement rings.
1970s — Geometric & Angular Flair
Engagement rings took on a more modern feel in the ’70s, with geometric shapes, angular details, and bold designs that reflected the style of the decade.
1980s — Royal Color Influence
Thanks to the influence of royalty, colorful gemstones became a major trend, with sapphire engagement rings bringing a distinctive pop of color to the classic ring.
1990s — Minimalist & Simplistic
After the bold styles of previous decades, the ’90s took things back to basics with clean lines, simple settings, and understated engagement rings.
2000s — Halo Settings & Pavé Bands
The 2000s brought plenty of sparkle, with halo settings making center stones look even bigger and pavé bands adding diamonds from every angle.
2010s — Rose Gold & Royal Sapphires
Rose gold made another comeback, while sapphire engagement rings gained popularity for couples looking for something colorful, meaningful, and a little different.
2020s — Oval Cuts & Unique Customization
Today, oval-cut diamonds and personalized designs are having their moment, with couples choosing engagement rings that feel less traditional and more uniquely their own.
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Nearly nine decades, countless styles, and one timeless tradition. From the classic solitaire to today’s personalized designs, engagement rings have continued to evolve with each generation. And as we look toward the next chapter of D. Geller & Son, we’re excited to see what styles—and stories—come next.
Want to see what’s next? Explore our jewelry online or visit one of our showrooms to find a piece that feels like your own.
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